Framing Theory
The phenomenon that media is reconstructed by the specific point of view.
It provides the overall interpretation of news information’s supplying way.
Framing affects “How We Think”.
Comparison analysis of U.S.A., Korean and Chinese daily newspaper’s
coverage about 911 terror
/ 유세경, 김미라/ 2002
미국, 한국, 중국 일간지의
9.11 테
Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
coverage in Korea
Korean media maintain their objectivities covering the news of each side. Commonly, the Korean media reported both different attitudes of China insisting no company can be an exception of National Security Law, and U.S.A insisting China Government should guarantee the freedom of sharing information. In this case, Korean news agencies are holding a balance in general. Most news
of a certain group, phenomenon, trait, or characteristic is assessed against a standard taken from real life.
4. Assessing the Image of Particular Groups in Society
: exploring the media images of certain minority or otherwise notable groups.
: assessing changes in media policy toward theses groups, making inferences about the media’s responsiveness to demands for better coverage, or docu
style : Active, Crashes, Live entertainment, and danger
-Racing cars that are similar to cars around us races
-Videos
Focus Public Relations on safety issue
Informative TV shows :
Introducing what to do during weekends
Car/racing related magazine:
Writing articles about safety issue of NASCAR
→ Issue articles/news/mediacoverage about
NASCAR’s awareness of safety.
Limitations
Exposure effectiveness & high attention.
Delivers simple message
Promote efficiency on the context of new understanding by enhancing 4 media 4.
New material ofmedia form and induces in becoming the topic of the conversation.
Product can be seen easily.
Lighting at night creates twofold attention.
Continuous advertising, because of long-term contract.
Limitations in procu
of sport related goods, services, and ideas through the combination of sport activities with business, mass media, and politics. Unlike sport, which emphasizes participation of both players and spectators, sport industry aims at maximizing its economic profits and social effects. To achieve these goals, business, media, and politics cooperate on the basis of interdependence. Companies such as Nik
Abstract
Due to the rapid development of internet society, Korean society in economic, cultural, social aspects is influenced by internet, instead of former mainstream media. The internet utilization on politics, however, was trivial. Despite its underdevelopment of internet usage on politics, with world trends of expansion of internet use, South Korea’s internet society on politics started t
coverage. 4G network promises faster connection and better coverage. But full 4G connection is not completely ready, and because of that, 3G coverage still is the best choice for Smartphone users. For our purpose, we analyzed Mobile Phone market share in Korea.
Size of industry (Standard: 2011. 10.30)
- Total Number of Mobile Phone about 50 million units in Korea
- Smart Mobile phone 20
> independent businessmen/salesmen
⑶ The Structure of OhmyNews
- Headquarter of News Guerrilla: similar with editorial bureau in traditional newspapers
- International Bureau: for foreign readers
- Service Bureau: in charge of managing and development web-service system for internet media
- Planning and Evaluation Office: in charge of business administration and sales management